Jackpot – Brand Identity System
Visual Brand Identity System Project
Objective
Develop an entire visual brand identity system for a new, fictitious company. This system includes the name, logo, and collateral design: stationery (letterhead, business card, envelope), website home page (non-working), and any other deliverables required by the fictitious organization to function and operate.
Design solutions are to be targeted, well-defined and well-justified, convincing, unexpected and refreshing, yet still completely on-message, and in the end, visually impressive.
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PROCESS
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