Portillo’s – John Noonan

Portillo’s Marketing Design Internship

Summer 2023

OVERVIEW

I had the honor of working as the Marketing Design Intern at the well-known Chicago-based restaurant Portillo’s during the summer of 2023. Previously, I had been a Portillo’s crew member for over 6 years, and it was an amazing experience to continue my employment for Portillo’s in this new capacity. I worked at their Restaurant Support Center, in their marketing department, with their in-house design team called “Ever Creative.”

Over the course of my time during the internship, I completed daily print and digital graphic design projects from concept to completion. Projects included merchandising, email, advertising, and social media. There were also occasions of assisting with photo shoots and motion graphics.

Continue scrolling to see some of my work from the internship at Portillo’s.

Highlights of the Work Environment

In-Store Portillo’s Holiday Merchandising

Merchandising branding Decisions

MOODBOARD

FINAL COLOR PALETTE CHOICE

FINAL TYPOGRAPHIC CHOICES

BACKDROPS FOR DESIGNS

Food Advertisements

Swag/Gift Cards

Hiring

Candy Cane Shake

SKETCHES

CONCEPT VARIATIONS AND EXPERIMENTATION

FINAL CONCEPT: COMPUTER VERSION

REAL-LIFE APPLICATIONS

POSTER VERSION
(Door at Entrance of Portillo’s)

YARD-SIGN VERSION
(At Side of Portillo’s Drive-Thru)

Holiday Swag

SKETCHES

CONCEPT VARIATIONS AND EXPERIMENTATION

FINAL CONCEPT: COMPUTER VERSION

REAL-LIFE APPLICATION

TABLE-TOWER VERSION
(Restaurant Table Centerpiece Advertisement)

@portilloshotdogs

Posts Designed for Portillo’s Instagram Account

Instagram carousel Designed for Portillo’s

Instagram Story Designed for Portillo’s

@portilloshotdogs

Videos Created for Portillo’s TikTok Account

During a collaboration with another intern, we portrayed a popular TikTok trend called “This or That (Portillo’s edition).

This is a skit to show how Portillo’s makes your 4th of July celebration a lot easier, and not a disaster

This is a stop-motion animation creating a Portillo’s version of the vertical U.S.A. flag for the 4th of July celebration.

This video involved interviewing a few Portillo’s team members to find out reasons why they enjoy working at Portillo’s.

This is a Portillo’s parody to the viral “It’s Corn” from TikTok.

Food Studio Photoshoots

This was a segment creating a short stop-motion clip for promoting the Portillo’s Salted Carmel Shake on their Social Media.

Other Highlights from the PhotoShoots

Restaurant Support Center Greeting Cards

POS Register Bouncing Screensavers

Rodeo Burger/Coke Zero Rollout

Portillo’s Chicago-Style Summer Sweepstakes

In celebration of National Hot Dog Week, Portillo’s teamed up with Coca-Cola to offer fans the chance to win the ultimate summer getaway in Chicago. Below are assets I designed for marketing emails and social media.